Company is Samsung Galaxy Electronics
- How does your company’s prices compare to competitors who sell the same or similar products? Overall, does your company’s prices seem high or low?
- Do you think your company is basing their pricing mostly on cost (such as a cost-plus approach) or are other factors at play? Consider the concepts of prestige pricing in D’Antonio (2012) or value-based pricing mentioned in the Pearson tutorial.
- Discuss at least three other pricing strategies from D’Antonio (2012), Paley (2006), or the Pearson tutorial and explain whether or not you think your company is using these strategies. Explain your reasoning, and remember to cite the sources where you read about the pricing strategies from in your answer.
Paley, N. (2006). Chapter 10: Pricing for profits: Strategies to maintain premium prices and higher margins. Manager’s Guide to Competitive Marketing Strategies. Thorogood, London, GBR. [Ebrary]
D’Antonio, L. (2012). Chapter 10: Pricing. In Bolland, E., & Fletcher, F. (Eds.). Solutions: Business Problem Solving. Abingdon, GBR: Ashgate Publishing Ltd.[Ebrary]