Many past research have supported the link between customer commitment and firm’s profitability. Your firm wants to know how to increase your customer’s commitment and loyalty to your products. Discuss the different types of commitment in marketing, and how commitment can be measured.

Many past research have supported the link between customer commitment and firm’s profitability. Your firm wants to know how to increase your customer’s commitment and loyalty to your products. Discuss the different types of commitment in marketing, and how commitment can be measured.