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I required to note the following points: Task 1:Segment the market using a variety of demographic, geographic, psychographic and behavioral variables and provide a detailed consumer profile of a suitable UK target market for Manga Manicures. Task 2:Discuss what consumer behaviour factors would influence the decision of your target market to purchase the new Manga Manicures. Task 3:Devise a positioning strategy for Manga Manicures’ identified UK target market. There are some points are required to note: Present this order in the form of a report and include a contents pages. And must use of variety of segmentation techniques to segment the market. Moreover, must ensure that include a copy of the customer profile within this report. When discussing consumer behaviour factors ensure you do not only just consider price and when positioning the product you must do this in relation to your chosen target market.
Everyone desires to have a feline and adorable feeling. In order to satisfy this highly needed desire, Manga Manicure offers a variety of products that meet the customers’ nail needs. Manga Manicures entails a variety of Japanese nail art. Through the products offered in a form of a kitty, Manga Manicures products are give the clients an inner feeling of being younger. Considering that presently, most people are faced by the daily challenges that make them be stressed; Manga Products reminds them the childhood innocence feeling. In an incredible manner, it creates a nostalgia feeling which an imperative marketing strategy. The UK remains untapped market the Manga Manicure. However, there are many firms in the beauty industry in UK, which will offer intensified competition for Manga Manicure. Some of these firms are Cosmetics Suppliers, Fish Foot Spas Hairdressers among others.
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