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This essay should completed in the form of a report and also there is a file have an information that provide for this report in the attachments. Please following the tasks to complete this report. Task 1:Segment the market using a variety of demographic, geographic, psychographic and behavioural variables and provide a detailed consumer profile of a suitable UK target market for Manga Manicures. Task 2:Discuss what consumer behaviour factors would influence the decision of your target market to purchase the new Manga Manicures. Task 3:Devise a positioning strategy for Manga Manicures’ identified UK target market. There are some points are required to note: 1. You are to write a report and include a contents page and references. 2. You must use of variety of segmentation techniques to segment the market. 3. You must ensure you include a copy of the customer profile with your report. 4. When discussing consumer behaviour factors ensure you do not only just consider price. 5. When positioning the product you must do this in relation to your chosen target market.
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