Integrating the topic above, the reports must summarize key points relevant to this project pertaining to: i) social media, ii) online community building, iii) globally distributed multi-cultural work teams and team building, iv) talent management (encompassing recruitment and retention), and v) human dimensions of change management. The reports must answer the standard “What? Why? How? How much?” questions leaders interested in investing in social media as a strategic initiative would want to have answered.