Managing Business Operations

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10. Requirements for Assessment – Assignment 1 – Individual Assignment
This is an individual assignment. (1,500 +/- 10% words)
References to appropriate literature are expected and all sources of published material must be correctly referenced – using the Harvard system.
A series of ‘bullet points’ is not acceptable. A well-argued and coherent analysis of how Operations Managers can contribute to customer satisfaction and retention is expected, together with relevant and justified conclusions. You should include appropriate Operations Management theory, diagrams and models to support your analysis.
Question
Critically evaluate the contribution of capacity and demand to customer satisfaction and organization competitiveness.
You should discuss the Operations Management theory relating to capacity and demand, inventory management, and bullwhip effect and apply these concepts to illustrate how companies use them to manage their capacity and demand.
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