Ch. 6 Extra Credit for the movie: Extraordinary Measures
Extraordinary Measures EXTRA CREDIT OPPORTUNITY: 5 points possible
Due AFTER we have held the Ch. 6 discussion.
View the film “Extraordinary Measures,” and briefly describe:
- the difficulties of taking this one research idea to creating a pharmaceutical product,
(2) the strategies used to make that happen in a very short time in this situation.
The Book : Besanko, et al., Economics of Strategy, Wiley, 6th Edition, 2010,