MANAGERIAL ECONOMICS

Ch. 6 Extra Credit for the movie: Extraordinary Measures

Extraordinary Measures EXTRA CREDIT OPPORTUNITY: 5 points possible

Due AFTER we have held the Ch. 6 discussion.

View the film “Extraordinary Measures,” and briefly describe:

  • the difficulties of taking this one research idea to creating a pharmaceutical product,

(2) the strategies used to make that happen in a very short time in this situation.

The Book : Besanko, et al., Economics of Strategy, Wiley, 6th Edition, 2010,

ISBN 978-1-118-27363-0