Write an essay that critically analyses the main features of the managed organisational change at Clemenger BBDO ? ?Opening case: A new beginning for Clemenger BBDO?
(Graetz, Rimmer, Smith & Lawrence, pp. 47-48).
The individual essay is a 1,750-word document. The task requires critical discussion through research and the critical application of theory to the case study. When
structuring your essay, include: an introduction; a body, containing at least three main ideas supported by theoretical evidence and illustrated by examples from the
case; and a conclusion. You may use internal headings.
&#61607; The case. &#61607; Lectures 1 to 4 in 200570 Management of Change. &#61607; Tutorials 1 to 5 in 200570 Management of Change.
&#61607; Chapters 1-4 in Graetz, Rimmer, Smith & Lawrence.
&#61607; Additional readings listed within vUWS.
&#61607; Suggested further readings at the end of each chapter in the prescribed text.
&#61607; References from the library or other sources such as academic journal articles, newspapers, and annual reports.
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