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Creativity Exercise in Design


After reading Pink’s chapter in A Whole New Mind on Design, exploring the resources I’ve posted on Moodle, and discussing in class, you should be able to answer the following questions about Design thinking:


  1. What is Design? What are some definitions?
  2. Why does design matter?
  3. How does one evaluate design as “good” or “bad”? The two criteria for evaluating design are (‘left-brain’) “utility” and (‘right brain’) “significance.”  What are some of the trends in “significance” in design?


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