Julphar (Gulf Pharmaceutical Industries)
Company Name: Julphar
Part I – Environmental Assessment
a. Legal and Political analysis 300 words
? Intellectual property rights (government attitudes towards, patents, copyrights, trademarks, etc.)
? Political ideology
? Stability of government
? Type of economic system
? Type of legal system
? Legislations, regulations, special rules about conducting business in the country
Part II – Strategic Planning
Preparation of a detailed strategic plan consisting of your recommended strategies for a successful entry into the foreign market.
1. Industry Analysis 250 words
? After analysing the new market describe the industry environment of the company in the new market environment. Here, you need to discuss general information of the industry, along with the competitive environment and information about labor and supply chain.
2. Target Market and Positioning 250 words
? Define your target consumers and the positioning of your product.
? How do you plan on marketing your product in the new country?
3. International Competitive Strategy 250 words
? What is your international competitive strategy?
? Why was this strategy chosen?
4. Market Entry Strategy 250 words
? What is your mode of entry?
? Why was this entry mode chosen?
5. International Human Resources Strategy 250 words
? What is your international staffing policy?
? Why was this approach chosen?
? Discuss how you plan on carrying out other human resource activities such as recruitment, selection, training, etc.?
6. Conclusion 250 words
? Based on the environmental assessment, make recommendations on how you plan on dealing with major cultural, economic, political and legal issues that you will face in the chosen country.
? Based on the environmental assessment and your individual strategic planning, discuss the chances of success for your firm in the chosen country.
References (in-text and end-text using the APA format)
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