Is social TV just a fad or do you believe its the future of television?

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Please read the following two articles in the New York Times, each taking a slightly different point of view on the impact of social media on television. Summarize each article briefly, then give your thoughts on the following question:
Is “social TV” just a fad or do you believe it’s the future of television? Why?
1. Social Networks in Battle for the Second Screen: http://www.nytimes.com/2013/10/03/technology/social-networks-in-a-battle-for-the-second-screen.html?pagewanted=all
2. Facebook and Twitter Wield Little Infuence on TV Watching: http://bits.blogs.nytimes.com/2014/04/10/twitter-and-facebook-wield-little-influence-on-tv-watching/?smid=tw-nytimesbits
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