This assessment requires you to undertake research, and convey your findings relating
the academic terms and concepts to a company of your choice. To achieve this, you will
need to first understand the academic material, and then how these concepts apply or
describe the company based on the information uncovered in your research about the
The important aspects here are quality of your research, quality of your written
assignment, and quality of how you relate the academic concepts covered in class to the
information you uncover describing the company.
Tip: you don’t receive any more or less marks for the choice of company, therefore it is
recommended you chose a company that has sufficient information available in the
journal databases via the LMS, and the Internet or other resources.
The company can be international or domestic with operational focus in domestic or
The individual components are outlined below, with the suggested work count. Your
lecturer will provide you with advice on the marking sheets used to mark you work so
you may understand in more detail the level of quality expected and where the major
marks are to be found. This will be conducted in class in the first few sessions. The
marks sheet will not be provided to you.
Overall, the focus of this assignment is for you to analyse the external environment of
your chosen company and describe these in an informative report based on details
shown in the table below. Your report must include all factors stated below.
You must use terms found within the study of management and you are encouraged to
look up various textbooks and journals to further explore these terms and to gain
additional knowledge on management in order to develop your knowledge and the
quality of the assessment.
You are required to consult and correctly reference a MINIMUM of 10 different sources of
information (most assignments achieving the top two grade levels available include 10
You must use the APA Referencing system to acknowledge your sources of information
(both in-text, and as a reference list at the end).
Description of the company, the nature of its business and any other relevant facts – 200 WORDS
Provide a PESTEL analysis of the company. Ensure you include all of the factors; describe the factor and how your company is affected by the factor. – 600 WORDS
Undertake a Porter’s Five Forces analysis of the company’s competitive environment Ensure you include all five forces, describe the force and how the company’s market environment is affected by the force. – 600 WORDS
List a minimum of four strategic recommendations you believe the company could enact to avoid problems you have uncovered from the Porter’s or PESTEL analysis. – 400 WORDS
Provide a general conclusion of the current state of the company and its operating environment. – 200 WORDS
Total words: 2000 WORDS (+/-10%)
Plagiarism: LESS THAN 20%