Introduction to Management

This assessment requires you to undertake research, and convey your findings relating

the academic terms and concepts to a company of your choice. To achieve this, you will

need to first understand the academic material, and then how these concepts apply or

describe the company based on the information uncovered in your research about the

company.

The important aspects here are quality of your research, quality of your written

assignment, and quality of how you relate the academic concepts covered in class to the

information you uncover describing the company.

Tip: you don’t receive any more or less marks for the choice of company, therefore it is

recommended you chose a company that has sufficient information available in the

journal databases via the LMS, and the Internet or other resources.

The company can be international or domestic with operational focus in domestic or

global markets.

The individual components are outlined below, with the suggested work count. Your

lecturer will provide you with advice on the marking sheets used to mark you work so

you may understand in more detail the level of quality expected and where the major

marks are to be found. This will be conducted in class in the first few sessions. The

marks sheet will not be provided to you.

Overall, the focus of this assignment is for you to analyse the external environment of

your chosen company and describe these in an informative report based on details

shown in the table below. Your report must include all factors stated below.

You must use terms found within the study of management and you are encouraged to

look up various textbooks and journals to further explore these terms and to gain

additional knowledge on management in order to develop your knowledge and the

quality of the assessment.

You are required to consult and correctly reference a MINIMUM of 10 different sources of

information (most assignments achieving the top two grade levels available include 10

references)

You must use the APA Referencing system to acknowledge your sources of information

(both in-text, and as a reference list at the end).

Description of the company, the nature of its business and any other relevant facts – 200 WORDS
Provide a PESTEL analysis of the company. Ensure you include all of the factors; describe the factor and how your company is affected by the factor. – 600 WORDS

Undertake a Porter’s Five Forces analysis of the company’s competitive environment Ensure you include all five forces, describe the force and how the company’s market environment is affected by the force. – 600 WORDS

List a minimum of four strategic recommendations you believe the company could enact to avoid problems you have uncovered from the Porter’s or PESTEL analysis. – 400 WORDS

Provide a general conclusion of the current state of the company and its operating environment. – 200 WORDS

Total words: 2000 WORDS (+/-10%)
Plagiarism: LESS THAN 20%