Internet Marketing

there are 2 tasks. task 1 require at least 2 references
task 1 (about 200 words)
Compare online activities of 2 Australian TV shows across at least 2 different networks (channel 7, 9, 10). Analyse their online marketing activities, domain, content, connections, community, communication, cross promotion
tasa 2 (about 75 words)
Check out Alexa.com for traffic monitoring
check out nike in the html of their website ( use page source)
and describe it