International Marketing Management

 

In you are required to prepare an International Market Entry report for an Australian company, whose product is listed in in ‘Australian Made’ website (http://australianmade.com.au/products/), to introduce the chosen product to one of the markets in the Asia.

You are expected to describe the company and its product background, conduct situation analysis of the targeted market, evaluate the attractiveness of the market, describe the targeted customers, and propose appropriate entry mode(s) to enter that market.

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