Identify three different products that you believe require reasonably intensive prepurchase search by a consumer. Then, using Table 16-2 as a guide, identify the specific characteristics of these products that make intensive prepurchase search likely

Identify three different products that you believe require reasonably intensive prepurchase search by a consumer. Then, using Table 16-2 as a guide, identify the specific characteristics of these products that make intensive prepurchase search likely.

For each of the products that you listed above, identify the perceived risks that a consumer is likely to experience prior to purchase. Discuss how the marketers of these products can reduce these perceived risks.