How Quirky.com used IT(Information Technology) to develop a competitive advantage

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Quirky.com is a new technology company. http://www.quirky.com
Need to analysis How Quirky used Information Technology to develop a competitive advantage (both techniques and applications)
First, Identification and Discussion of Information Technology (IT) techniques and how it gave them competitive advantage. How it works and how the information technology help business improve the process or something.
Second, applications implementations and how it gave them competitive advantage.
Please answer the questions separately.
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