How media affects Broadway shows?

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topic question is – how media affects Broadway shows? I want you to write both side, negative and positive side. I want you to include these examples and more negative and positive sides. negative – illegal video tapes all over there internet of the show so people downloaded it and not go to see it in theatre, etc. positive- advertisement on the show or comments and ratings that can make the show better, improve by looking at ratings and comments by people etc. Get as much specific details (piracy, etc.) as you can.
I want you to write more about the Broadway musical that you pick to support the topic.
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