HOW DOES CONTROVERSY AFFECT THE WAY CONSUMER-VIEWERS RESPOND TO ADVERTISING

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I have conducted a focus group, which will be my primary methodology for this dissertation. I need a balanced discussion of interviews and focus groups to form a clear argument justifying my choice for choosing focus groups over interviews.

My focus group consists of showing participants a two print advertisements to gather responses of the elements within. My dissertation topic is HOW DOES CONTROVERSY AFFECT THE WAY CONSUMER-VIEWERS RESPOND TO ADVERTISING.