How do retailers like David Jones add value to the marketing system? Does an online retailer like Scorptec add value in the same manner?

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Marketing – case study
Read the case study on “Value fulfillment at the speed of though”?, Answer the following question based on the case study.
Question:
How do retailers like David Jones add value to the marketing system? Does an online retailer like Scorptec add value in the same manner?
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