How Businesses Should Adapt their strategies to Cope with Mobile Consumers Today

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– A focus on a specific business sector whose customers
are using mobile phones (B2C – Business to consumer)
– Business sectors: retail, electronics
– Type of applications:location-based apps and advertising. For example: UBER, car sharing ,public transportation, nearby restaurants, nearby attractions and hotels etc…
The idea is mainly localization and apps that include information and propositions depending on real-time location.
The following are instructions from my tutor:
1- comprehensive literature review to support your research – establish current level of knowledge – confirm gap in knowledge that your work is going to address
2- establish methodology – what methods are you going to use for primary research – why this method – who are your respondents – establish interview/questionnaire/focus group questions as appropriate on basis of issues arising from your literature review
3- conduct research
4- analyse findings with reference to previous studies as identified in the literature review – establish themes/trends
5- conclusions plus recommendations – actions business should take – recommendations for future research to build on/extend your work
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