How Branding & design management in Saudi Arabia affects the market: Focus Riyadh & Jeddah

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Basically this is an MBA thesis, specialty in Design management; references for design management topic are
– Design Management: Managing Design Strategy, Process and Implementation
by Kathryn Best
– Design Management: Using Design to Build Brand Value and Corporate Innovation
by Brigitte Borja de Mozota
– Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean by Roberto Verganti
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