Google’s strategy in 2013
Course Name: Strategic Management
Please check attached document and use it as a resource. Both questions are based on it.
Answer the following questions:
- How is the search industry changing? What forces seem most likely to bring about major change to the industry within the next three to five years?
What are the key factors that define success in the industry? What are the key resources and capabilities required of successful search engine companies? How do these compare to the key success factors of the smartphone industry?
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