Google has been pursuing a social platform for several years, and the evolution of their attempts follows Orkut, Open Social, Buzz and now Google+. Explain why it is so important for Google to enter this Facebook-dominated market and be successful. Do they need to rise to #1 in the social web to be successful?

Google has been pursuing a social platform for several years, and the evolution of their attempts follows Orkut, Open Social, Buzz and now Google+. Explain why it is so important for Google to enter this Facebook-dominated market and be successful. Do they need to rise to #1 in the social web to be successful?

Discuss the revenue-generating potential for Google and Facebook. Who is better poised to compete and dominate in this market?

Explain the difference between the approaches used by Facebook and Google. Google believes a person’s first contact with the web will be through search, Facebook takes a more social approach, suggesting that we connect through our friends to discover what we want from the web. Which do you believe is the better approach? Why?

Describe the security issues surrounding the social web. Are you concerned? Why or why not?