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Prepare a single-spaced, 2-page(maximum) summary of the major points of your e-marketing plan and place it at the front of the document.
1. INTRODUCTION- introduce the product to be marketed in your target to VIET NAM and briefly explain your rationale for choosing this product-Use SWOT analysis to see your company’s position also use Value Chain analysis.
2. IPEST-INTERNATIONAL POLITICAL, ECONOMIC, SOCIAL, AND TECHNOLOGICA FACTORS.
You may include all of the following pieces off information depending upon the product characteristics and marketability of it in target market.
Geographical Setting, Country’s relevant history and/or recent event, description of political system, population and demographics, economic statistics and descriptions Gross National Product (GNP), average family income, government social programs, labor force, principal industries, availability and impact of Media, availability of Channels of Distribution, Retailers.
COMPETITIVE ANALYSIS-this section describes the competitive situation facing you in your focal county-Use Porter’s Industry Analysis (5Forces)
Compare and contrast your product with competitors’ products, Estimated industry-wide sales(or volume) for year, market conditions faced, advertising and promotion.
Describe the target market(s) in which the product is to be sold, your product, your marketing objectives, your product strategy, your distribution strategy, your pricing strategy, government participation, Budget and profitability analysis-a break-even analysis is necessary
WEB SITE CHARACTERISTISTICS-COLOR, BANNERS, MESSAGES, HIGLIGHTS AND OTHER ISSUES-NAME
WHAT IF PLANS
REFERENCES/SOURCES OF INFORMATION
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