Foundations of Global Business

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Foundations of Global Business

Individual Assignment Spring 2015

The Individual report comprises 50% of your Total Module Mark.

Your report will be marked both on the structure and format of your report and on the

findings. Marks will be determined by your ability to:

 understand and interpret the question

 apply information and lessons learnt during the semester

 research information and use it to answer the questions

 express information and arguments in a logical and well structured manner

The report is to be 2,000 words excluding the Cover sheet, Contents page and References.

The format of the report is to be:

 Cover sheet including name of student, seminar tutor, date of submission

and word count

 Executive summary

 Contents page

 Introduction

 Findings (main body of the report)

 Conclusion

 References (there is to be a minimum of five sources and these are to

be referenced in Harvard format)

 Reports should be word processed in 11 point type and with 1.5 line spacing

 Run a spell check before you submit – marks will be deducted for poor spelling and

unprofessional presentation

 You should write in the style of a business report, not an essay, and should address

your report to your client

 You are free to use bullet points, charts and graphs (where appropriate), headings

and subheadings.

You are an entrepreneur who is looking to enter the male grooming market, shaving in

particular, before you enter the market you need to do some research and analysis.

The purpose of your assignment is for you to:

  1. Secondly using the 4Ps Marketing Mix describe the Marketing Mix you will use

to launch your new product. As part of your answer explain the 4Ps and the

reasons for your choices. (35%)

To help your research you may want to look at two previous companies that have

launched new razor products – King of Shaves and The Dollar Shave Club. The

following article is also very informative and helpful: