Find two print ads, one illustrating the use of the affective component and the other illustrating the cognitive component. Discuss each ad in the context of the tricomponent model. In your view, why has each marketer taken the approach it did in each of these ads?

Find two print ads, one illustrating the use of the affective component and the other illustrating the cognitive component. Discuss each ad in the context of the tricomponent model. In your view, why has each marketer taken the approach it did in each of these ads?