# Financial Management Help

Word document of 500-800 words with attached Excel spreadsheet showing calculations

Locate a publicly traded U.S. company of your choice. Then, calculate the following ratios for the company for 2012 and 2013:

• Liquidity Ratios
• Current ratio [current assets / current liabilities]
• Quick ratio [(current assets â€“ inventory) / current liabilities]
• Asset Turnover Ratios
• Collection period [accounts receivable / average daily sales]
• Inventory turnover [cost of goods sold / ending inventory]
• Fixed asset turnover [sales / net fixed assets]
• Financial Leverage Ratios
• Debt-to-asset ratio [total liabilities / total assets]
• Debt-to-equity ratio [total liabilities / total stockholdersâ€™ equity]
• Times-interest-earned (TIE) ratio [EBIT / interest]
• Profitability Ratios
• Net profit margin [net income / sales]
• Return on assets (ROA) [net income / total assets]
• Return on equity (ROE) [net income / total stockholdersâ€™ equity]
• Market-Based Ratios
• Price-to-earnings (P/E) ratio [stock price / earnings per share]
• Price-to-book (P/B) ratio [market value of common stock / total stockholdersâ€™ equity]

You are now ready to interpret the ratios that you have calculated. If a ratio increased from 2012 to 2013, why do you think that it increased? Is it a good or bad sign that the ratio increased? Please explain.

If a ratio decreased from 2012 to 2013, why do you think that it decreased? Is it a good or bad sign that the ratio decreased? Please explain.

If a ratio was unchanged from 2012 to 2013, why do you think that it was unchanged? Is it a good or bad sign that the ratio was unchanged? Please explain.

Ratio Analysis

Perform a trend analysis on these ratios for two years: this means comparing the changes from 2012 to 2013 (for example). Do this for each ratio and discuss the changes that have occurred: for example, has the gross profit margin increased or decreased? By what percentage? And provide an explanation as to why you feel it has changed. Perform this for each of the ratios you present

Provide a comprehensive analysis of each ratio! You are required to provide a discussion on the changes in your ratios. I don’t expect you to have a thorough understanding of why the ratios changed, but you are free to speculate. For example, if you see gross profit margin decreasing but sales increasing, look at cost of goods sold, or cost of revenue. Cost of goods sold is probably increasing at a greater percentage than sales, thus the gross profit margin is decreasing even though sales and gross profits are increasing.

Make sure you show your calculations and properly label your data so the reader knows what the data represents; if you simply state the ratio without the accompanying data, your instructor does not know that you understand how to calculate these ratios. This is an example of demonstrating your understanding of gross profit margin;

Gross profit margin was 20% for 2012.

Gross profit / Sales

\$20,000 / \$100,000 = 0.20 x 100 = 20%