Ethics in Advertising Cigarettes

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Loosely defined, advertising is the communication between a potential buyer and a seller that is openly addressed to a group audience. The aim of this communication is to persuade the target audience to either continue or start purchasing the seller’s product. Since its inception, advertising has faced much criticism for violating ethical standards by delivering less information about certain products. Cigarette advertisements, in particular, have been noted to be carrying more abhorrent violations of ethical principles.


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