One way to determine the performance of a website or a specific page is to create a goal within a Google Analytics account. As discussed this week, a goal is a page on your website that is considered to be a conversion, such as a lead generation page or a purchase confirmation page.
Using the readings for this week, The Art Institute of Pittsburgh – Online Division Online Library, and the Internet, research analytics goals.
On the basis of your research, develop analytics goals for your apparel company’s e-commerce website.
Create a goal in a Google Analytics account and address the following:
You will write a 750-word submission detailing your goals, show how a goal was set up in Google Analytics, and post the submission for review. You will also provide feedback and comments on the submissions of at least two peers.
Ensure the following:
Review and Critique:
By the end of Saturday, January 30, 2016, use this Discussion Area to review and provide a 100- to 200-word substantive feedback on the submissions of two of your peers, utilizing vocabulary relevant to the class material.
Your responses can be in the form of comments, further questions for discussion, or a reference to materials relating to the current discussion topics. Make sure your responses are honest, clear, and concise. Always use constructive language, even in criticism, to work toward the goal of positive progress and encourage discussion.
For assistance with any problems you may have when completing this assignment—OR—to offer your assistance to classmates, please use theProblems and Solutions Discussion area located through the left side navigation link.