Dubai's Bid for World Expo 2020 – Tourism Plan

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Present the plans that you think needs to go into the bid for the Expo2020 and the plan that needs to take Dubai from 2013 to 2020 that will ensure the city is ready to host such a big event. You could use whatever published research to help you in your plan but also come up with some original ideas on what you think should be included in the plan. Also do a compare and contrast between your two plans and examine the impact on Dubai for hosting a big event like this.
Therefore, you have to do a type of plan that a country does to bid for a place at the expo and then the plan that they have to do from 2013 – 2020 to host such an event. Please follow each instruction and no plagiarism.
I will be uploading course material so please follow the tourism planning process and make it a professional tourism plan. I will also be supplying the Dubai EXPO2020 website as well as by tomorrow some feedback from a good source in Dubai. P

Tourism(Planning ” Global!Tourism!Development!&! Its!implication!on!Tourism!Planning” 16th September!2013 NYU!Tourism!Planning!” Kershing Goh TCTM1″GC!1040,!Section!1,!Fall!2013 Outline(for(Today 1. Global!tourism!snapshot 2. Overview!of!regional!and!emerging!markets 3. 21st century!travel!consumer 4. Global!tourism!developments! 5. Implications!to!Tourism!Planning 6. Class!Activity!1:!Tourism!Queensland!2020 Global!Tourism!Snapshot Total(contribution(from(Travel(&(Tourism(to( world(GDP(grew(by(3.0%(in(2012(to(9%.( ” This!was!faster!than!growth!of!the!world!economy!as!whole!(2.3%)!” 2012(holds(record(level(of(1(billion(international(tourists ” Europe!top!source!market!and!tourist!destination!” China(overtakes(Germany(&(USA(as( no.(1(tourism(source(market ” USA!continues!to!be!lead!tourism!earner!in!tourism!receipts!” International Tourism(Expenditure Rank((2012) US$ billion 1. China 102((+37%) 2.(Germany(( 84((+6%) 3. USA 84((+7%) 4.(UK 52((+4%) 5.(Russia 43((+37%) 6.(France 37((X9%) Source:!UNWTO.!Data!collected!as!of!June!2013. World(tourism(continued(to(rebound(from( setbacks(in(2008X2009 Forecasts(continue(to(show(strong(growth ” Asia!Pacific!will!become!an!increasingly!important!destination!” Overview!of!Regional!&!Emerging!Markets Europe(continues(to(be(top(global(source(market(and( tourist(destination(with(over(50%(market(share European Inbound( Total(2012 535(million( (+3%) Top(Destinations Rank France 1 Spain 2 Italy 3 Turkey 4 UK 5 France(continues(to(be(the(top(tourist( destination(in(international(visitor(arrivals. Europe 2012(outbound(market(at(516(mil((ranked( top(globally).(Russia(displaying(strong(growth. Source:!UNWTO!World!Tourism!Barometer!2012 Asia(Pacific(fastest(growing(region(for(second(year(in(a(row ” Ranked!no.!2!as!a!source!market!& destination!(over!20%!market!share) ” Asia(Pacific(displays(the(strongest(growth(in( international(arrivals(visXàXvis(other(regions.( Total(2012(Asia(Pacific(outbound(market(at(233( million((+7%)(with(strong(growth(from(China. Asia(Pacific(2012 Inbound(Total 233(million( (+7%) Top(Destinations Rank China 1 Malaysia 2 Hong(Kong 3 Thailand 4 Singapore 5 Source:!UNWTO!World!Tourism!Barometer!2012 Americas(ranked(third(as(a(source(market(and( tourist(destination Top!spenders!in!the!USA:!Japan Top!visitors!to!the!USA:!UK (Less!Canada!and!Mexico) Europe!still!no.!1!outbound!destination!for! USA!travelers In(the(USA,(top(5(cities((2012)(of(overseas(visitors: 1.!New!York! 2.!Miami 3.!Los!Angeles 4.!Honolulu 5.!Newark 6.!San!Francisco Market(Share(of(US(Outbound(2012 Source:!ITA!Office!of!Travel!&!Tourism!Industries!(US!Dept of!Commerce) International(tourism(expenditure(and(arrivals(growth( driven(by(emerging(economies Salient(Points: ‡ Advanced!economies!are!losing!market!share!of!global! arrivals!to!emerging!economies,!especially!China,! Hong!Kong,!Malaysia,!and!Thailand. ‡ China((+31%)(and(Russia((+22%)(led(the(growth(in( expenditure(on(travel(abroad(among!the!top!ten!most! important!source!markets!in!the!world!during!the!first! half!of!2013.! ‡ Outside!the!top!ten,!Brazil(is(back(with!a!15%!increase! after!a!more!moderate!2012,!moving(to(12th place(up( from(29th place(in(2005. ͞ŵĞƌŐŝŶŐ economies continue to lead growth in tourism ĚĞŵĂŶĚ͟ said UNWTO SecretaryXGeneral, Taleb Rifai. ͞dŚĞ impressive growth of tourism expenditure from China and Russia reflects the entry into the tourism market of a growing middle class from these countries, which will surely continue to change the map of world ƚŽƵƌŝƐŵ͕͟ he added. (UNWTO!Press!Release,!April!2013) 21st Century!Travel!Consumer Evolution(of(the(technology(savvy(Travel(Consumer ” Differences!in!decision!and!booking!patterns!by!countries!” Source:!Oct!2012,!EyeforTravel is!a!leading!global!media!company!specialising!in!business!intelligence!for!the!travel!and!tourism!industry.!!EyeforTravel produces! world!leading!conferences,!reports,!webinars!and!news!for!senior!executives!of!the!online!travel!industry,!http://www.youtube.com/watch?v=gUwWqdTES98 Global!Tourism!Developments Hot(competition(in(global(tourism(development,( particularly(in(Asia(and(the(Middle(East! ” Local!governments!and!developers!stepping!up!” 2012:!Over!US$300!mil!invested!in!developing!Legoland Malaysia!in!Iskandar.! Six!Flags!recently!announced!!US$500!mil!investment!!to!open!theme!park. Hot(competition(in(global(tourism(development,( particularly(in(Asia(and(the(Middle(East! ” Tourism!investments!between!local!and!foreign!entities!” Tourism(competition(is(HOT! ” Emerging!destinations!are!waking!up!!” Source:!!Sep!2011,!Bloomberg,!!http://www.youtube.com/watch?v=Nh5D6cUXKmw Summary(of(travel(trends(2012(from( hEtdK͛ƐƉĞƌƐƉĞĐƚŝǀĞ͙ Key(TakeXAways for(Tourism(Planning: ‡ Competition!will!be!hot!” Increased!market!share!of!emerging!destinations ‡ Strategic!partnerships!is!key! ± Regional!co”operation!versus!competition ± Joint!product!development!and!marketing! ‡ Successful!use!of!technology/media!will!impact!the!bottom!line! ± Influencing!purchasing!patterns!(1!in!3!consumer!are!already!purchasing!travel! products!via!internet)! ± Encouraging!co”creation!of!tourism!products!between!customer!&!provider ± Greater!accessibility!through!easier!visa!processing ‡ Customization!to!ensure!relevance!to!the!increasing!educated!and! sophisticated!consumer!is!key Source:!http://www.youtube.com/watch?v=KosRckQ9hcA Implications!for!Tourism!Planning Case(Study(ʹ Tourism(Queensland(2020: In(groups(of(4,(if(you(were(Tourism(Queensland((government(body),(discuss: 1. How(these(trends(would(impact(your(tourism(plan?(In(which(aspects?( 2. Why(is(it(important(to(know(these(trends(before(embarking(on(Tourism(2020?( 3. What(other(aspects(of(data/trends(do(you(think(is(missing?( 4. When(should(this(aspect(of(trend(watching(come(in(during(the(planning( process? 15(minutes(discussion. Appoint(one(person(to(present.( Source:!!May!2013,!DestinationQ!!” an!industry!and!government!partnership!focused!on!making!Queensland! Australia’s!number!one!tourism!destination.!!http://www.youtube.com/watch?v=u3Z6At7D2E4 An(accurate(grasp(and(discerning(analysis(of(global(tourism( ƚƌĞŶĚƐǁŽƵůĚŵĂŬĞŽƌďƌĞĂŬĂŶLJƚŽƵƌŝƐŵŵĂƐƚĞƌƉůĂŶ͙ Why(important?(To(ensure(a(robust(tourism(plan(that(would.. ‡ Be!effective!in!achieving(tourism(outcomes((Visitor!arrivals,!Tourism!receipts,! etc.),!particularly!identifying!key!customer!segments!and!target!markets!to!pursue ‡ Enable!strong(destination(positioning(in!the!competitive!tourism!landscape!that! would!shape!the!destination!experiences/products!to!develop ‡ Secure!greater(buyXin(from(industry trade!and!government!bodies ‡ Ensure!ƌĞůĞǀĂŶĐĞĂŶĚĐŽŵƉĞƚŝƚŝǀĞŶĞƐƐŝŶŽŶĞ͛ƐƚŽƵƌŝƐŵƉŽůŝĐŝĞƐand!industry! standards/capabilities What(aspects(of(trends(do(we(need(to(know? ‡ Global!Travel!trends!ʹ travel!inbound/outbound!statistics ‡ Consumer!trends!ʹ ask!the!customer ‡ Socio!demographic!trends!ʹ key!consumer!groups!to!watch!out!for ‡ Competitive!trends!ʹ knowing!key/emerging!competitors!and!what!they!are!doing? ‡ Industry!trends!ʹ best!practices!in!industry!standards!and!capabilities ‡ Economic!and!political!trends!ʹ environmental!analysis!! ‡ Domestic!trends!” ǁŚĂƚŝƐŚĂƉƉĞŶŝŶŐŝŶŽŶĞ͛ƐŽǁŶĐŽƵŶƚƌLJ͕ŽŶĞ͛ƐĂƐƐĞƚƐͬƐƚƌĞŶŐƚŚƐ An(overview(of(the(Tourism(Planning(process( ” Understanding!global!trends!and!development!is!a!crucial!start!” 1.( Analysis 2.(Seek( Input 3.(Design( GOALS( 4.(Develop( Strategies(&( Initiatives 5.(Industry( Feedback 6.(Implement( Plans 7.(Evaluate/( Review Tourism!Planning!Cycle ‡ Setting!future!goals!and! targets ‡ Vision,!mission! statements ‡ Seeking!feedback!from!govt parties,!industry!and! consumer!on!tourism! goals/strategies ‡ Fact”finding ‡ Trends!research!!&!implications ‡ SWOT!analysis ‡ Historical!records/past!planning ‡ Develop!strategies!to!reach! goals ‡ Develop!specific!initiatives!to! achieve!targets ‡ Translate!goals,! strategies!&!initiatives! into!implementation! plans,!with!timelines,! budget!&!resources. ‡
Periodically!evaluate! whether!goals!are!achieved ‡ Review/tweak!plans! ‡ Test!out!Strategies!and! Initiatives!with!Industry!and! with!feedback!received,! refine!master!plan! Q(&(A?

Tourism(Eco+system( + What(role(does(each(play(in(Tourism(Planning(! 23rd September”2013 NYU”Tourism”Planning”! Kershing Goh Outline(for(Today 1. Recap”from”Class”2″ʹ Global”Tourism”Developments 2. Tourism”industry”eco!system”snapshot 3. Overview”of”tourism”planning”process”and”Roles” that”tourism”industry”stakeholders”play 4. Tourism”Planning”Models ± Government!led ± Government!to!Government/International”Body ± Private!Public”Partnership ± Private!led 5. Class”Activity 6. Conclusion ůĂƐƐϮZĞĐĂƉ͙ An(accurate(grasp(and(discerning(analysis(of(global(tourism( ƚƌĞŶĚƐǁŽƵůĚŵĂŬĞŽƌďƌĞĂŬĂŶLJƚŽƵƌŝƐŵŵĂƐƚĞƌƉůĂŶ͙ What(aspects(of(trends(do(we(need(to(know? ‡ Global”Travel”trends”ʹ travel”inbound/outbound”statistics ‡ Consumer”trends”ʹ ask”the”customer ‡ Socio”demographic”trends”ʹ key”consumer”groups”to”watch”out”for ‡ Competitive”trends”ʹ knowing”key/emerging”competitors”and”what”they”are”doing? ‡ Industry”trends”ʹ best”practices”in”industry”standards”and”capabilities ‡ Economic”and”political”trends”ʹ environmental”analysis”” ‡ Domestic”trends”! ǁŚĂƚŝƐŚĂƉƉĞŶŝŶŐŝŶŽŶĞ͛ƐŽǁŶĐŽƵŶƚƌLJ͕ŽŶĞ͛ƐĂƐƐĞƚƐͬƐƚƌĞŶŐƚŚƐ Why(important?(To(ensure(a(robust(tourism(plan(that(would.. ‡ Be”effective”in”achieving(tourism(outcomes((Visitor”arrivals,”Tourism”receipts,”etc.)” particularly”identifying”key”customer”segments”and”target”markets”to”pursue ‡ Enable”strong(destination(positioning(in”the”competitive”tourism”landscape”that”would” shape”the”destination”experiences/products”to”develop ‡ Secure”greater(buy+in(from(industry trade”and”government”bodies ‡ Ensure”ƌĞůĞǀĂŶĐĞĂŶĚĐŽŵƉĞƚŝƚŝǀĞŶĞƐƐŝŶŽŶĞ͛ƐƚŽƵƌŝƐŵƉŽůŝĐŝĞƐand”industry” standards/capabilities Tourism”Industry”Eco!System The(Tourism(Eco+System ‡ Tour”Operator ‡ Travel”Agents ‡ Travel”Consortiums ‡Online”Travel”Agencies” &”Travel”Aggregators ‡Hotels ‡Airlines ‡Destination”Management” Companies” ‡ Tourism”Products ‡Attractions,”Cruises ‡Retail”,”F&B Customers + LOCALS! + Leisure/Cruise + BTMICE + Medical + Education Destination( Tourism( Offices Supporting( Tourism( Partners Travel( Suppliers(/( Providers Travel( Intermediaries Supporting Government( Authorities ‡ Land”Use/Land ‡ Transport ‡Manpower” ‡National”Parks ‡Home”Affairs ‡ Licensing”Boards ‡ Law/Legal”Affairs ‡ Trade”&”Industry ‡Dept of”Statistics ‡ Tourism”Tech” (e.g.”GDS) ‡Architects ‡Real”Estate ‡Developers ‡ Consultants ‡ Civil”Engineers ‡ Landscapists ‡ Lawyers ‡Ministries”of”Tourism ‡ Tourism”Boards/Convention”&”Visitors”Bureau ‡Marketing”Representatives Customer(Segments:( By(Purpose(of(Visit((POV) Tourism(Customers ! Beginning”with”the”end”in”mind;”WHO”is”the”Tourism”Plan”FOR”!”” Customer(Segments:( Socio(demographic E.g.(Leisure(Segment Customer(Segments:( By(Geographical( Source(Markets E.g.(Key(Target(Markets Tourism(Customers Not( forgetting… OUR(( LOCALS! Airlines Hotels DMCs Tourism”Products” Top(8 USA(Airlines(ranked( by(customer(satisfaction: 1. Jetblue 2. SouthWest 3. US”Airways 4. Delta” 5. American 6. United 7. Continental 8. Northwest Source:”American”Customer” Satisfaction”Index”2012 Largest(Hotel(Groups(in(the( World((based(on(hotel(rms): 1. Intercontinental”Hotel” Group”(IHG)”!UK 2. Hilton”Worldwide”!USA 3. Marriott”Internatl !USA 4. Wyndham”Grp !USA 5. Accor”!France 6. Choice”Hotels”!USA 7. Starwood”Hotels”&” Resorts”!USA 8. Best”Western”!USA 9. Home”Inns”!China 10. Carlson”Hotel”Grp ʹUSA Source:”BreakingTravelNews.com”2012″ survey Tourism(Suppliers ! Industry”Stakeholders”who”PROVIDE”the”EXPERIENCE!!”!”” Tour(Operators Travel(Agents Online((Travel(Agencies( &(Travel(Aggregators Travel( Consortiums Tourism(Intermediaries ! Industry”Stakeholders”who”connect”Customers”with”Travel”Experiences”! ‡Outbound”tour” operators”generally” organize”volume! driven”package”tours,” including”negotiating” contracts”between” carriers,”travel” agencies,”hotels,”etc.” ‡Revenues”earned”via” commissions”or” service”fees. ‡ There”are”about”120″ tour”operators”in”the” USA. ‡ Travel”agents”sell”or” arrange”trips/tours”for” the”consumer.””The” role”of”a”travel”agent”is” to”make”a”trip”! whether”for”work”or” pleasure”! a”stress!free” and”memorable” experience.” ‡In”the”USA,”there”are” more”than”9000″travel” agencies”in”over” 15,000″retail”locations.” ‡Online”travel”agencies”(OTA)” specializes”in”planning” resources”and”booking” capabilities.”Examples”include” Expedia,”Priceline,”Orbitz,”etc. ‡ Travel”Aggregators”are”multiple” travel”search”engines”in”one” place,”such”as”Kayak,” BookingBuddy,”etc.”They”help” save”time”to”search”for”discount” airfares,”hotels,”cars,”tour” packages”and”cruises. ‡ Travel”consortiums”are” formed”by”a group”of” companies”that”enter” into”a”voluntary” association”to”share” resources”in”order”to” gain”a”market”advantage.” ‡In”travel,”usually”used”to” refer”to”groups”of” suppliers”that”offer” higher”commissions”and” other”incentives”to”travel” agencies”that”enter”into” ͞ƉƌĞĨĞƌƌĞĚƌĞůĂƚŝŽŶƐŚŝƉƐ ǁŝƚŚƚŚĞŵ͘͟ Destination(Tourism(Offices ! dŚĞ͚ŽŶĚƵĐƚŽƌ͛ǁŚŽƉƵůůƐĞǀĞƌLJƚŚŝŶŐƚŽŐĞƚŚĞƌ! Government Entity ͻ National(tourism(organizations fully”commissioned”and”staffed”by”the” government.” Non+profit Member+ Driven ͻ Represents(the(interests(of(industry(members.(Dues+paying(organization. usually”tourism”businesses”/”industry”members) ͻ Not”affiliated”with”government,”but”may”receive”some”initial”funding”from”State. Private( Entity ͻ Destination(Marketing(Representative(Firms.( ͻ Paid”a”service”fee”+”commission.” Supporting(Partners ! Stakeholders”who”partner”with”the”industry”to”realize”tourism”plans”! Supporting(Tourism(Partners Supporting(Government(Authorities ‡Land Use/Land Authority, Transport, Manpower, National Parks, Home Affairs, Licensing Boards, Law/Legal Affairs, Trade & Industry, Department of Statistics ‡Tourism Technology firms, (e.g. Global Distribution Systems), Architects, Real Estate Developers/Owners, Consultants, Civil Engineers, Landscapists, Lawyers, Financiers Tourism”Planning”Process”Overview An(overview(of(the(Tourism(Planning(process( ! Understanding”global”trends”and”development”is”a”crucial”start”! 1.( Analysis 2.( Design( GOALS( 3.( Strategies(&( Initiatives 4.( Implement( Plans 5.( Evaluate/( Review Tourism( Planning(Cycle ‡ Setting(future(goals( and(targets ‡ Vision,(mission( statements ‡ Fact+finding ‡ Trends(research((&(implications ‡ SWOT(analysis ‡ Historical(records/past(planning ‡ Develop(strategies(to(reach(goals ‡ Develop(specific(initiatives(to( achieve(targets ‡ Translate(goals,( strategies(&(initiatives( into(implementation( plans,(with(timelines,( budget(&(resources. ‡ Periodically(evaluate( whether(goals(are( achieved ‡ Review/tweak(plans( ‡ Entire(process(from(4+12(months! ‡Usually(5,(10,(15(or(20(yr time(frames ‡Includes(short+term(action(plan( (3+year(priority(actions) ^ŽƵƌĐĞ͗ĚĂƉƚĞĚĨƌŽŵhEtdK͛ƐdĞĐŚŶŝĐĂůWƌŽĚƵĐƚǁƌŝƚĞ!up$for$Tourism$Development$Master$Plans$and$Strategic$Development$Plans$ An(overview(of(the(Tourism(Planning(process( ! Engagement”of”Stakeholders”at”each”stage”of”planning”is”crucial”! 1.( Analysis 2.( Design( GOALS( 3. Strategies(&( Initiatives 4.( Implement( Plans 5.( Evaluate/( Review Tourism(Planning(Cycle WHO? Engagement( Platforms? WHY( Engage? RELEVANCE BUY+IN/SUPPORT(PLANS ‡ Focus(Groups ‡Online/On+site( Surveys ‡ Public(Forums ‡ Project(Task(Forces ‡ Chair/Approval(Committee ‡Implementation( Task(Forces((usually( private+public) ‡Industry(Conference( &(Buy+in(Sessions ‡Internal(&( External(Strategic( Reviews(( ‡ Public(Forums Constant(Engagement(with(Private(and(Public(Sector(via(WEB/Online(PLATFORM Constant(Engagement(with(Tourism(Customers(&(Industry((Intermediaries(&(Suppliers)( TOURISM(OFFICE(usually(takes(the(LEAD Engaging(relevant(government(authorities(&( supporting(tourism(partners(for(implementation dŽƵƌŝƐŵWůĂŶŶŝŶŐDŽĚĞůƐ͙ Model(1:(Tourism(Office(
takes(the(Lead ! With”effective”engagement”of”Stakeholders.”E.g.”Tourism”Vancouver”! 1.( Analysis 2.( Design( GOALS( 3. Strategies(&( Initiatives 4.( Implement( Plans 5.( Evaluate/( Review Vancouver(Tourism(Masterplan 2020 WHO? Engagement( Platforms?‡ Focus(Groups ‡Online(Survey ‡ Project(Task(Forces ‡ Chair/Approval(Committee ‡Industry(Conference ‡ Strategic(Reviews(( Constant(Engagement(with(Private(and(Public(Sector(via(WEB(PLATFORM(ʹ http://vancouvertourismplan.org/masterplan/ Constant(Engagement(with(Tourism(Customers(&(Industry((Intermediaries(&(Suppliers)( Tourism(Vancouver(took(the(LEAD Engaging(relevant(government(authorities(&( supporting(tourism(partners(for(implementation Model(1:(Tourism(Office(takes(the(Lead ! But”with”non!effective”engagement”of”industry”players.”E.g.”Kenya”! 1.( Analysis 2.( Design( GOALS( 3. Strategies(&( Initiatives 4.( Implement( Plans 5.( Evaluate/( Review Kenya(Tourism(Masterplan 2020 WHO? ‡Forums/Meetings Tried(to(engage(Tourism(Industry((Intermediaries(&(Suppliers)( Kenya(Tourism(Authority(took(the(LEAD Engagement( Platforms? NTV Kenya, Jun 2012 ʹ Video Synopsis:(((The Government is dragging its feet in implementing the major reforms needed to catapult the tourism industry into exponential growth. Kenya Tourism Federation Chief Executive Agatha Juma says failure to have the industry’s agenda steered via initiatives from the very top hierarchy in government is greatly impeding the sector’s growth rate. She was speaking during discussions on a memorandum of understanding in which KTF and with National Federation of Tourism in Morocco will partner to improve tourism relations and strategies between the two countries. Model(1:(Tourism(Office(takes(the(Lead ! But”with”non!effective”engagement”of”Locals.”E.g.”Mumbai”! As”of”Aug” 2013,” up”to”16,000( objections( filed”with” MMRDA”(the” planning” authority”of” Manori Gorai Uttan,” opposing”the” tourism”and” infrastructure” plans.” Model(2:(Jointly+led(by(international(body ! E.g.”Government”of”Myanmar”+”Norway”+”Asian”Devpt Bank”! 1.( Analysis 2.( Design( GOALS( 3. Strategies(&( Initiatives 4.( Implement( Plans 5.( Evaluate/( Review Myanmar(Tourism(Masterplan 2020 WHO? Proposing(engagement(with(relevant(government(agencies(and(tourism(federations( via(TOURISM(EXECUTIVE(COORDINATION(BOARD Government(of(Myanmar,(Norway(and(ADB(took(the(LEAD Engaging(relevant(government( authorities(for(implementation Engagement( Platforms? Model(3:(Private(sector(led ! E.g.”Development”of”Orlando”as”a”tourist”destination”! 1.( Analysis 2.( Design( GOALS( 3. Strategies(&( Initiatives 4.( Implement( Plans 5.( Evaluate/( Review KƌůĂŶĚŽdŽƵƌŝƐŵ,ŝƐƚŽƌLJ͙ WHO? 1964(ʹ tĂůƚŝƐŶĞLJďĞŐĂŶƐĞĐƌĞƚůLJďƵLJŝŶŐůĂƌŐĞƉůŽƚƐŽĨĨĂƌŵůĂŶĚ͙ tĂůƚŝƐŶĞLJƚŽŽŬƚŚĞůĞĂĚ͙ In(a(2+year(construction(effort,(Disney(employed(9,000(people.( Land(speculation(reached(unprecedented(heights,(as(hotel(chains(and(restaurateurs( grabbed(up(property(near(the(proposed(ƉĂƌŬ͙ 1971(ʹ ŝƐŶĞLJŽƉĞŶĞĚƵƉƚŚĞǁŽƌůĚ͛ƐŵŽƐƚƐƉĞĐƚĂĐƵůĂƌƚŚĞŵĞƉĂƌŬĐŽƐƚŝŶŐh^ΨϰϬϬŵŝů͙ 1973(ʹ Seaworld ŽƉĞŶĞĚ͙ 1984(ʹ KƌůĂŶĚŽŽŶǀĞŶƚŝŽŶΘsŝƐŝƚŽƌƐƵƌĞĂƵǁĂƐĨŽƌŵĞĚ͙ 1990(ʹ hŶŝǀĞƌƐĂůKƌůĂŶĚŽŽƉĞŶĞĚ͙ Model(3:(Public+Private(led ! E.g.”Seychelles”Tourism”Board”!”” 2009: ͞dŚŝƐ Seychelles experience of the government handing over the pillar of the country’s economy to the private sector is a first for Africa. The new public+ private sector partnership has seen the chairman of the industry’s association, Mr. Louis D’Offay, work side by side with the country’s Minister of Finance, Mr. Danny Faure, to plan out the broad lines for an acceptable working framework.͙͟ Class”Activity”ʹ Abu”Dhabi”Tourism Class(Activity /ŵĂŐŝŶĞLJŽƵĂƌĞĂĐŽŶƐƵůƚĂŶƚƚŽƚŚĞKŽĨďƵŚĂďŝ͛Ɛ Tourism(Office.((They(are(planning(to(embark(on( Tourism(2020.( He(asks(you(to(present(a(few(things: ‡ List(the(pros(&(cons(of(each(Tourism(Planning(Model( (Government+led,(International(Body+led,(Private+ led,(Private+Public+led) ‡ Recommend(a(Planning(model(to(adopt(for(Abu( ŚĂďŝ͛ƐdŽƵƌŝƐŵϮϬϮϬWůĂŶΘtŚLJ͍ ‡ Propose(the(type(of(stakeholders(to(engage(and( ƉŽƐƐŝďůĞƉůĂƚĨŽƌŵƐ͙ Share(your(recommendations(and(discuss(as(a(class.(( Conclusion EŽŽŶĞƐŝnjĞĨŝƚƐĂůů͙ ‡ It is critical to engage your ĚĞƐƚŝŶĂƚŝŽŶ͛Ɛ tourism stakeholders in the tourism planning process, particularly Travel Suppliers, Intermediaries, and most importantly, the end CUSTOMER (Locals & Tourists). This is to ensure plans are RELEVANT and have BUY!IN during the implementation phase. ‡ Tourism Planning Models vary from destination to destination, though usually led by the tourism authorities/government bodies.”” This is because land use and government policies are often involved in the planning process. ‡ Factors to consider before embarking on the type of tourism planning models to use, include: ± Availability of tourism/planning expertise within the tourism authorities to lead and execute the plans ± Maturity of private and public tourism sector to work together ± Policies and regulations governing land use and ownership