Recommendation Overview—15 points
This section summarizes who, what, where, when, why, and maybe how; it explains the purpose of the project.
The product concept should be spelled out very clearly.
Basis for the Recommendation—45 points
This provides your rationale as to why the company should pursue this product.
You will need at least three to five solid reasons to support your idea, including the following.
What is the customer need?
What is the customer benefit(s)?
What is the client’s value?
What is the size of the opportunity?
Why will the customer buy?
Strategic Fit—25 points
Does this concept fit the corporate strategy, business unit product line? Why?
Consider the revenue and unit estimate (5 years).
Consider the cost estimate, effects of the learning curve.
Find the capital requirement (ROI based on 10-year life).
Project Plan—25 points
What is required to get this concept developed and tested?
Consider timing issues and potential roadblocks.
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