Discussion BoardUnit: International Marketing Approach
The purpose of the Discussion Board is to allow students to learn through sharing ideas and experiences as they relate to course content and the DB question. Because it is not possible to engage in two-way dialogue after a conversation has ended, no posts to the DB will be accepted after the end of each unit.
Collaboration leverages the collective knowledge of a marketing team. Peer evaluation and support, provided in the spirit of continuous improvement and organizational success, result in higher quality deliverables than generally possible by the efforts of an individual. Please describe the process you plan to use to conduct research, identify findings, and develop the Comprehensive Project due in Unit 5 and present a brief outline indicating how you intend to organize the project deliverable. Please review the process and outlines of other students, providing objective feedback that will help strengthen the effectiveness of their efforts and the quality of the finished product.
Argue the marketing functions of product, pricing, distribution, and marketing communication in an international scope
Develop e-marketing strategies such as segmenting, targeting, positioning, and differentiation; also appraise the rules, regulations, and culture of consumers across international borders
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