Healthcare Marketing and Strategy
Part 1: Healthcare Consumers
Discuss ways in which healthcare consumers are different from consumers of other goods and services.
Part 2: Redefinition of the Patient
As healthcare has evolved so has the concept of a patient or consumer of health care. Technology and culture are among the many variables that have affected our concept of a healthcare patient. Consider these items among the others noted in your text:
What has most influenced the way you view yourself as a consumer of healthcare?
What factors led to the redefinition of the patient as a consumer in the late twentieth century?
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