Paper, Order, or Assignment Requirements
Instructions:In essence, with the reference to the same company I have analysed in Report, which I will be sending you as a file. You are required to propose a set of objectives and identify, details and justify the strategies and marketing programme that can be used to achieve those objectives. The report should include:
– Marketing Objectives
– Targeting and Positioning
– Growth Strategies (if the objectives set refer to growth/improvement of current position)
– Selection of Competitive Advantage
– Marketing Mix Programme
The report should conclude by briefly explaining how the proposed strategic choices are capable of exploiting and/or avoiding major issues identified in Report 1 (the file that would be attached).