DEVELOPING A BUSINESS STRATEGY TO ALLOW AN ITALIAN AGRICULTURAL ENTREPRENEUR TO EXPORT PREMIUM QUALITY BEEF IN LONDON

The Dissertation word count is 12,500 (+ and – 10%) words in length. (Note: Dissertation over the words limit considerably may be penalised with marks deduction). Word count does not include cover page, references, diagrams and appendices.
Abstract
The aim of this research is to explore the meat market in London through other businesses perspective considering the Italian interest in venturing into the UK market. Therefore, performing a comprehensive research geared towards understanding the underlying forces in the UK meat market. More specifically focusing on the question: is the London’s premium quality meat market potentially attractive? This review will also analyse what are the risks and benefits for expanding a business abroad and which are the key factors to ensure the success of the business.