Cultural Diversity and Strategic Advantage

Cultural Diversity and Strategic Advantage

How does cultural diversity affect international business operations? How might a transnational organization best incorporate the various components of its operations

to achieve strategic advantage?
Reference
Bartlett, C.A., Ghoshal, S., & Beamish, P. (2008). Transnational management: Text, cases, and readings in cross-border management (5th ed.)

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