academic and non-academic references.
Up to 5 non-academic -Student Blogs, Facebook,twitter (http://www.ucs.ac.uk/StudentLife/Student%20Blogs/Student%20Blogs.aspx)
Journals: for example,Marketing Week
Journal of Direct, Data and Digital Marketing
Books:Fill, C. (2011) Essentials of Marketing Communications. Prentice Hall
De Pelsmacker, P., Geuens, M., and Van den Bergh, J., (2010) Marketing Communications – A European Perspective, 3rd edition. FT/Prentice Hall
Kitchen P.J., De Pelsmacker P. (2004), Integrated Marketing Communications: A Primer, Routledge.
Fill, C. (2009) Marketing Communications – interactivity, communities and content. Pearson Education
Van Riel C.B., Fombrun C.J. (2007). Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management. Routledge
Keller, K.L. (2003). Strategic Brand Management. Prentice Hall
Naomi, K. (2009). No Logo. Picador
Marketing Week – Industry publication. www.marketingweek.co.uk
Office for National Statistics www.ons.gov.uk
Financial Times On-line – www.ft.com
BBC Online – business news – www.bbc.co.uk
Reputation Institute – www.reputationinstitute.com
analysing the market environment (approx. 200 words)
– analysing the current marketing communication strategies, media and messages used by the Suffolk Business School to reach the students and the potential students (approx. 600 words)
– explain and evaluate the role of marketing communications in building UCS and Suffolk Business School brand (approx. 200 words)
– suggesting the future activities to be implemented in 2016 to attract and retain students (approx. 500 words)
YOU CAN ALSO PLACE OTHER SIMILAR ORDERS ON OUR WEBSITE AND GET AMAZING DISCOUNTS!!!