Useful references:
Marshall, D., Davis, T., Hogg, M., Petersen, A. and Schneider, T. (2014) From
overt provider to invisible presence: discursive shifts in advertising portrayals
of the father in Good Housekeeping, 1950-2010. . Journal of Marketing
Management, 30, 15-16, November, 1654-1679.
http://www.tandfonline.com/doi/full/10.1080/0267257X.2014.945471#abstract
27
Coskuner-Balli, G. and Thompson, C.J. (2013) The Status Costs of Subordinate
Cultural Capital: At-Home Fathers’ Collective Pursuit of Cultural Legitimacy through
Capitalizing Consumption Practices. Journal of Consumer Research, Vol. 40, No. 1
(June), pp. 19-41. http://www.jstor.org/stable/10.1086/668640?origin=JSTOR-pdf