Critical and creative thinking assignment

 

In 1997, Apple, Inc. supported its “Think Different” marketing campaign with a 1-minute commercial featuring black-and-white footage of 17 iconic 20th-century personalities. The commercial was conceptualized by the Los Angeles-based advertising agency TBWA/Chiat/Day.

 

Find a copy of this commercial, also known as the “Crazy Ones” commercial, on the Internet and watch it.

 

Identify the 17 individuals shown in the background and, as a team, discuss the following questions:

 

  • What did each of the individuals contribute to the world?

 

  • How was each of these contributions rooted in creative thinking; that is, how did each change existing paradigms of seeing or experiencing the world?

 

  • Are there defining characteristics shared among all or most of the individuals?

 

  • What is the value of imagination and thinking outside the box with regard to their contributions?

 

Summarize your findings in a 350- to 700-word word paper and be prepared to discuss them in class.

Format your summary consistent with APA guidelines.

 

My part is onle the highlighted in yellow… 200-300 words

 

Important:

The one-minute commercial featured black-and-white footage of 17 iconic 20th century personalities. In order of appearance they were: Albert Einstein, Bob Dylan, Martin Luther King, Jr., Richard Branson, John Lennon (with Yoko Ono), Buckminster Fuller, Thomas Edison, Muhammad Ali, Ted Turner, Maria Callas,Mahatma Gandhi, Amelia Earhart, Alfred Hitchcock, Martha Graham, Jim Henson (with Kermit the Frog),Frank Lloyd Wright and Pablo Picasso.