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Written Assignment 3

You have been designated as Director of Media Relations during a disaster scenario. Describe the steps you would take to establish an effective media relations capability. What are the critical success factors that, if achieved, would indicate a successful media relations campaign?

A member of your response team has been chosen to manage the project of establishing communication channels

(a) within the response team
(b) between the response team and external parties such as FEMA.

What advice would you provide to your team member?