Coordinating and integrating all the promotional mix elements, including personal selling, is essential to developing an effective and efficient IMC program. In an IMC program, personal selling must be consistent with the company's objectives and strategies as well as with the organization's marketing communication program.Discuss

Coordinating and integrating all the promotional mix elements, including personal selling, is essential to developing an effective and efficient IMC program. In an IMC program, personal selling must be consistent with the company’s objectives and strategies as well as with the organization’s marketing communication program.Discuss