Consumer insight data

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This is an data analysis report. Reference should have a clear link which I can doulbt check and re-write reference (all of the reference should be academic journal article ).
The most important is the excel. I need two files. One is the excel with the graph which can help me understand how u anylsis. Second one is the word document, place those graph in with analysis. The report required analysis of the data, discussion of key findings and recommendation for use in a susequent communication. The recommendation should be rely to the lecture side I upload
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