Consumer Behavior

 

Identify a Consumption Community formed around a shared admiration for a specific brand. Analyse how patterns of consumption evolve in such a community.

 

Please include/looking into:

• Description of the Consumption Community.
• Definition of the type of community (e.g., brand community, tribe or sub-culture) Decide which of them it fits into and it may be several and differentiate/distinguish it from others.
• Examples of the interactions within the community (eg via various forms of social media) between members
• Examples of the role of the brand in developing the community
• Understand the Relationship Between Consumer Behaviour and Customer Value, Satisfaction, Trust, and Retention
• Include theory’s
• Introduction – More info of forward looking
• Critique !!! this is very good example because of ……….factors.
• Conclusion!!! Looking at this kind of groups …… they have this kind of …….. characteristics.
• No abstract, Not Executive summary, ESSAY not Report !!!

 

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