Construct an Advertising Campaign

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Order Details
In addition to naming the diner and suggesting a logo, Emilia and Eva want you to construct an advertising campaign which will build up to the opening on 4th July 2015, starting no sooner than mid May (but it does not have to start as early as that). The objective is to get full capacity during the opening weekend.
The target market is:
?18-30 year olds
?Males and Females
?Students and those in employment
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PayPal Acceptance Mark