Draft 2: Interviewed Verrone Liu
- Identify the performance gaps for the company and briefly explain these. Be sure to note the expected minus the actual, if there is available information. Otherwise, briefly identify performance concerns/problems.
**** Verrone believes that a performance gap in the YMCA would be the high cost of the programs without financial aid because in her experience, she expects that the performance of the Y would be cheap considering that it is a non-profit; however, the actual performance and costs of the Y are not up to par. In addition, some workers at the facility are very relaxed and unprofessional as in talking to customers that they are familiar with rather than doing their job. She believes this is because the Y has many members in the tight-knit Chinatown community which is not always a negative thing; however, when it comes to performing a task, she sees it as a concern.
- Identify the strategic context of the company and briefly explain.
**** The strategic context of the company includes other fitness programs and recreational centers opening up which are external threats. The Chinatown YMCA also has many Chinese customers. Its reputation is strong, and the people are loyal customers. They were founded in 1844 in Geneva, Switzerland as a place for people to meet and to strengthen the community. They have branched out around the world with over 10,000 neighborhoods enjoying their services.
- Identify the strategic choices of the company and briefly explain. Include your best assessment of how Porter and Miles and Snow would categorize the company’s strategy.
**** Because the YMCA is a non-profit, profit is not a concern but budget is. The business the YMCA is in is the recreation facility business. They compete by offering a close-knit community and various programs for children and adults. Their mission is “build strong kids, strong families, and strong communities by enriching the lives of all people in spirit, mind, and body.”
- Identify the executive leadership (CEO and President). Feel free to include other senior or executive leaders that may play an important role in the company’s decision making.
**** Kari Lee is the Executive Director; Andy Chu is the Associate Executive Director, Denise Hung is the Teen Programs Director, and Many Liu is the Youth Programs Director.
- Identify the items for the congruence model and place them in the Congruence Model diagram:
- Critical Tasks for the company.
- People for the company.
- Formal Organization of the company
- Culture (note: this should go beyond the list of ‘values’ from a company’s website.) (Be sure to prioritize the items for the above and limit each component (building block) to no more than eight (8) items.) Also, be sure to write a summary paragraph for each building block.
**** a) The critical tasks for the Y is to make sure their budget is balanced and that their customers are satisfied so their reputation will remain pristine.
**** b) The critical tasks for the people for the Y are to be professional and be culturally aware of the customers. The motive and rewards for this behavior are promotions and the gratitude of the customers.
**** c) The tasks of the formal organization of the company are to direct their staff to put in their best effort so it will motivate others to join the programs at the Y.
**** d) The tasks of the culture are to instill leadership skills and sense of belonging in the youth as well as the older customers so everyone feels welcome. In addition, the core values of the Y are caring, honesty, respect, and responsibility. These values spur the community to come together and thrive.
- Conduct a congruence analysis of at least one (1) Critical Task relationship (one of the following: Task with People, Task with Formal Organization/Structure, Task with Culture). Be sure to show how either People, Formal Organization, or Culture do or do not support item(s) in the Critical Task; then explain why they do or do not support the item(s).
**** The Y’s critical task with the culture is to preserve the tradition Chinese culture that is so prevalent in the surrounding community but also welcome other traditions and ethnicities into the Y. To achieve this, the Y has hired a diverse staff as well as recruit people of other nationalities to participate in programs.
- Include citations and references for all sources of information for this draft.
“Chinatown.” YMCA SF. Web. 20 Apr. 2015. <http://www.ymcasf.org/Chinatown/>.
Liu, Verrone. “SF Chinatown YMCA.” Personal interview. 20 Apr. 2015.
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