Conduct Brand Value Assessment

Assignment Requirements

Using the Value Curve idea shown in Exhibit 7.8, develop and interpret the value curves for your brands and compare them to the top brand competitors.

 

What are the pros and cons of this approach?

What are the implications for your brands given the results?

Using Exhibit 7.11 as a guide, propose a positioning statement and a value proposition for your brands to guide future strategies.

 

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