Complete a 8 pg paper on Competitive Analysis and Strategic Assessment

Assignment : Business Plan Part II – Competitive Analysis and Strategic Assessment

Note: Refer to scenarios and reading assignments from previous weeks to complete this assignment.

 

In Part I of your business plan, you explored a business opportunity for your company. You identified your business model, formulated your feasibility statement, and evaluated your data. In Part II, you will conduct a competitive analysis and strategic assessment of the proposed venture, balancing the possible risks and opportunities your company will face. In addition, you will provide the financial requirements for the venture capital group to evaluate.

Write a eight (8) page paper in which you:

  1. Conduct a competitive analysis in which you explain the sources of competition, the strengths of your competitors’ companies, and the other factors affecting your ability to compete.
  2. Provide at least three (3) strategies and three (3) marketing tactics for attracting first-time customers.
  3. Determine three to five (3-5) kinds of strategic positions that are available to you for your business plan. Next, determine the types of opportunities the strategic positions bring to your business both internally and externally.
  4. Determine the key types of risks your business opportunity will face both internally and externally. Provide strategies to mitigate these risks.
  5. Assess the different sources of funding available for funding entrepreneurial ventures in terms of the possible value they can bring to your venture. Next, explain the funding strategy your venture will undertake.
  6. Create a report of operating costs required for your product or service venture, using the PlanningShop’s Business Plan Financial package. Note: The PlanningShop’s Business Plan Financial package can be found in the Student Center of the online course shell.
  7. Prepare a break-even analysis in which you explain the report you created to the venture capital group.
  8. Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

 

Points: 230 Assignment 2: Business Plan Part II – Competitive Analysis and Strategic Assessment
Criteria Unacceptable

Below 70% F

Fair

70-79% C

Proficient

80-89% B

Exemplary

90-100% A

1. Conduct a competitive analysis in which you explain the sources of competition, the strengths of your competitors’ companies, and the other factors affecting your ability to compete.

Weight: 10%

Did not submit or incompletely conducted a competitive analysis in which you explained the sources of competition, the strengths of your competitors’ companies, and the other factors affecting your ability to compete. Partially conducted a competitive analysis in which you explained the sources of competition, the strengths of your competitors’ companies, and the other factors affecting your ability to compete. Satisfactorily conducted a competitive analysis in which you explained the sources of competition, the strengths of your competitors’ companies, and the other factors affecting your ability to compete. Thoroughly conducted a competitive analysis in which you explained the sources of competition, the strengths of your competitors’ companies, and the other factors affecting your ability to compete.
2. Provide at least three (3) strategies and three (3) marketing tactics for attracting first-time customers.

Weight: 10%

Did not submit or incompletely provided at least three (3) strategies and three (3) marketing tactics for attracting first-time customers. Partially provided at least three (3) strategies and three (3) marketing tactics for attracting first-time customers. Satisfactorily provided at least three (3) strategies and three (3) marketing tactics for attracting first-time customers. Thoroughly provided at least three (3) strategies and three (3) marketing tactics for attracting first-time customers.
3. Determine three to five (3-5) kinds of strategic positions that are available to you for your business plan. Next, determine the types of opportunities the strategic positions bring to your business both internally and externally.

Weight: 15%

Did not submit or incompletely determined three to five (3-5) kinds of strategic positions that are available to you for your business plan. Did not submit or incompletely determined the types of opportunities the strategic positions bring to your business both internally and externally. Partially determined three to five (3-5) kinds of strategic positions that are available to you for your business plan. Partially determined the types of opportunities the strategic positions bring to your business both internally and externally. Satisfactorily determined three to five (3-5) kinds of strategic positions that are available to you for your business plan. Satisfactorily determined the types of opportunities the strategic positions bring to your business both internally and externally. Thoroughly determined three to five (3-5) kinds of strategic positions that are available to you for your business plan. Thoroughly determined the types of opportunities the strategic positions bring to your business both internally and externally.
4. Determine the key types of risks your business opportunity will face both internally and externally. Provide strategies to mitigate these risks.

Weight: 10%

Did not submit or incompletely determined the key types of risks your business opportunity will face both internally and externally. Did not submit or incompletely provided strategies to mitigate these risks. Partially determined the key types of risks your business opportunity will face both internally and externally. Partially provided strategies to mitigate these risks. Satisfactorily determined the key types of risks your business opportunity will face both internally and externally. Satisfactorily provided strategies to mitigate these risks. Thoroughly determined the key types of risks your business opportunity will face both internally and externally. Thoroughly provided strategies to mitigate these risks.
5. Assess the different sources of funding available for funding entrepreneurial ventures in terms of the possible value they can bring to your venture. Next, explain the funding strategy your venture will undertake.

Weight: 10%

Did not submit or incompletely assessed the different sources of funding available for funding entrepreneurial ventures in terms of the possible value they can bring to your venture. Did not submit or incompletely explained the funding strategy your venture will undertake. Partially assessed the different sources of funding available for funding entrepreneurial ventures in terms of the possible value they can bring to your venture. Partially explained the funding strategy your venture will undertake. Satisfactorily assessed the different sources of funding available for funding entrepreneurial ventures in terms of the possible value they can bring to your venture. Satisfactorily explained the funding strategy your venture will undertake. Thoroughly assessed the different sources of funding available for funding entrepreneurial ventures in terms of the possible value they can bring to your venture. Thoroughly explained the funding strategy your venture will undertake.
6. Create a report of operating costs required for your product or service venture, using the PlanningShop’s Business Plan Financial package.

Weight: 20%

Did not submit or incompletely created a report of operating costs required for your product or service venture, using the PlanningShop’s Business Plan Financial package. Partially created a report of operating costs required for your product or service venture, using the PlanningShop’s Business Plan Financial package. Satisfactorily created a report of operating costs required for your product or service venture, using the PlanningShop’s Business Plan Financial package. Thoroughly created a report of operating costs required for your product or service venture, using the PlanningShop’s Business Plan Financial package.
7. Prepare a break-even analysis in which you explain the report you created to the venture capital group.

Weight: 10%

Did not submit or incompletely prepared a break-even analysis in which you explained the report you created to the venture capital group. Partially prepared a break-even analysis in which you explained the report you created to the venture capital group. Satisfactorily prepared a break-even analysis in which you explained the report you created to the venture capital group. Thoroughly prepared a break-even analysis in which you explained the report you created to the venture capital group.
8. 3 references

Weight: 5%

No references provided. Does not meet the required number of references; some or all references poor quality choices. Meets number of required references; all references high quality choices. Exceeds number of required references; all references high quality choices.
9. Clarity, writing mechanics, and formatting requirements

Weight: 10%

More than 6 errors present 5-6 errors present 3-4 errors present 0-2 errors present