Choice of future strategy for (British Airways company)

Choice of future strategy for (British Airways company)

Order Description

An individual report based on a realistic choice of future strategy for British Airways company (NB not just an objective)

Eg launch of a new product, merger ,acquisition or other direction as suggested by
Ansoff’s Matrix or Bowman’s Clock.

You are therefore required to submit a report to the company based on the following:

  1. Describe and discuss the reasons for the change in strategy proposed (this should be based on a range of models researched) .

  2. The identification and evaluation of the resources the company needs to develop this strategy e.g. with reference to your resources audit.

  3. You are required to describe four performance measures and apply to the company which will enable them to assess the success of the strategy.

  4. In conclusion you are asked to critically evaluate the implications for the Manager in the implementation of the proposed change in strategy.

produce an individual report based on a realistic choice of future strategy for your company (NB not just an objective)
eg launch of a new product, merger ,acquisition or other direction as suggested by
Ansoff’s Matrix or Bowman’s Clock.
You are therefore required to submit a report to the company based on the following:-
1.    Describe and discuss the reasons for the change in strategy proposed (this should be based on a range of models researched) .
2.    The identification and evaluation of the resources the company needs to develop this strategy e.g. with reference to your resources audit.
3.    You are required to describe four performance measures and apply to the company which will enable them to assess the success of the strategy.
4.    In conclusion you are asked to critically evaluate the implications for the Manager in the implementation of the proposed change in strategy.
See learning pack and Succeed@Solent for further advice.

Assessment criteria
See marking grid
Task description:  Assignment Individual Report. See, also, SSU generic criteria and Grade Mark criteria.

Dimensions    Distinction A 1 and 2    Distinction A 3 and 4    Merit B    Pass C    Pass D      Fail F 1-3

STRUCTURE & STYLE- 30%
(Presentation, professionalism of report and quality/use of the English language)

Exceptional presentation and organisation of work and effective communication in all areas.    Excellent presentation and organisation of work. Clear effective communication .    Presentation and organisation of work is accurate and coherent.    Satisfactory organisation & presentation .Work is mostly appropriate to the context.    Organisation and presentation of work is largely accurate in most contexts.    Elements of disorganisation/poor presentation/poor or inappropriate communication.