case study

Order Details;

Individual Report
The administrator of PALM CITY company









Contents                                                                                                  Page


Introduction                                                                                                     2


Analysis on Role Efficiency                                                                            3


Personal strengths and specific weaknesses                                                 4


Suggestions for Improvement                                                                         5


Appraisal of other group members in their roles                                            5


Appraisal of team management and problem solving skills                           6


Evaluation of personal learning and discovery                                               6


Future plans                                                                                                    7


References                                                                                                      8



PALM CITY is a company that sells dates and date filled cookies brought from Saudi Arabia with a capital of £205 equally contributed by its five shareholders. The company is run by the shareholders and therefore each shareholder has a role to play. Being a small company, there are five major roles i.e. the company leader, marketing director, financial director, operations director and the company administrator. Each shareholder is assigned to an independent role based on his area of expertise. As an administrator of the company, my responsibilities were to ensure that the company members operate within the set rules and regulations applicable to the Young Enterprise Company as well as being the legal advisor of the company. The Administrator was also supposed to familiarize with the Young Enterprise Legal Responsibilities and Insurance Cover as well as issuing and recording of shares. I acted as the main liaison between the company and the outside suppliers (Meier, et al., 2005).

On the first meeting, I ensured that every member of the company had clearly understood the roles that he had to play and what was expected of him in the long run. The main aim of the meeting was to assign duties to the members as well as setting workable and practical deadlines to each member (Dzimbiri, 2009).  The duty of the organization leader was to provide the business with the guided direction and oversee the general operation of the business. The marketing director was supposed to reach out to provide the business with a competitive marketing strategy that will lead to increased revenue to the company. Next, the financial director was assigned to keep all the financial records of the company. Lastly the administrator was supposed to ensure that all the general planned activities for the organization are adhered to by all its members in a bid to attain the objective of the company (Akwetey, 2011).  Records of the agreed duties and agenda were drafted by the administrator in line with legal requirements of the company meeting for future records and references.


Analysis on Role Efficiency (strengths and weaknesses)

Performing of tasks and duties

According to Akwetey (2011), agendas help in pointing out what to do and when to do it. This was evident during the meetings of the company as it was a benchmark in our meeting discussions as it pointed out on the important and relevant points that had to be addressed to in a timely manner. The agenda was also designed in a way that all matters were brought up during a single meeting and appropriate time was given to all its members to air out their views and suggestions. To increase efficiency on periodical meetings conducted, the administrator had to skilfully tackle all the matters in the agenda and then in case of any scenario of matters arising, the disquiets had to be moved to the agenda of the next meeting. This was handled in the most professional manner as each meeting arranged had to stick to the agenda in order to exhaust all the important issues put down in the agenda. Therefore, this method provided a logical guide for the business and discussion along with bringing harmony and efficiency to the meetings. It also discouraged participants from speaking out of turn. In addition to that, having a regular meeting was efficient that it ensured each member would have to report status at a certain day as we had deadlines for every objective (Ferreira, et al., 2009). For example, when we had to have a marketing research, it was clear to the marketing director that facts and detailed reports had to be ready before the following meeting as we would be expected to discuss on the next issue of marketing strategy and business plan.

Division of work and provision of a time frame to members increased the production rate and pace of task completion. This resulted to dedicated workmanship among members thus giving the company a chance for early objective realization (Mahadevan, 2010 & Correia, et al., 2007). Having regular meetings to review on the progress of the organization played an important role as areas of difficulty could be jointly addressed and periodic progress could be recorded which may lead to an increment in task execution.


Personal strengths that helped in duty performance and specific weaknesses that may have hindered full potential

Singh (2010) suggests that creating employee trust and transparency at work environment boosts the duty performance and the total output aggregate in the organization. One of the strengths that helped me to preform my duties effectively was building a good relationship between all the company members. I made sure that good relationship was maintained by introducing active participation of every member in the company decision making processes. Moreover, another personal strength was exhibited by motivating the team to enhance them to act towards the desired goal.

On the other hand, there were few weaknesses that had mired my full potential. At the beginning time management appeared to be a great challenge. This resulted to poor work plan as there was no particular framework outlining on how duties were supposed to be executed. The challenge took charge therefore forcing me to shift focus from one type of task to another in order to meet a fast-approaching deadline which led to inefficient work flow and low productivity. However, on my full realization of the constraint, I managed to practice proper time management which allowed me to organize my work more efficiently and I could be able to plan my tasks according to their urgency (Frerreira, et al., 2009). The adjustments immediately showed positive results as I was able to finish my tasks prior to deadlines and without compromising on the work quality. Another challenge that dragged my success was lack of teamwork. This was noted when some team members were dominating on task execution and decision making shadowing the dormant members who may be having better ideas. The most important aspect of teamwork is effective communication (Mahadevan, 2010). This means that when working as a team, each team member is supposed to suggest his/her opinions followed by an interactive discussion of the issues that is tailored to come up with a strategy that accommodates most if not all of the ideas. The adoption of this theory not only created cohesion and appreciation among members but also improved the overall teamwork performance.


Suggestions for Improvement

It is important that I develop effective strategies for managing my time. In most occasions, it may seem that there is no enough time to complete the required tasks which can lead stress (Singh, 2010). Therefore, setting clear goals and/or objectives then tailoring my progress towards my goals and objectives can lead to success that is only realized those who know how to manage their time well (Meier, et al., 2012). It is also important to know that proper time management should result to high quality work in proportion to quantity produced as suggested by Ferreira, et al. (2009). In addition to that, I realized that another improvement that could lead to better work is to focus more on my challenges and responsibilities. This means that I should accept my problems and challenges, then take responsibility and work on turning the problems into my achievements, as well as having a shared vision and set of objectives which should be regularly reviewed. Another suggestion of improvement is that I should actively and openly share my knowledge and ideas with the team members not forgetting to be open to other different views and think of them as sources of capitalization and a spur to the creative problem-solving skills (McLaney, 2009).

Appraisal of other group members in their roles

As stated earlier in the paper, all of my group members were aware of their tasks and responsibilities which made the administrative work much easier. The members had no problem with submitting their work progress on time and were quite enthusiastic on their objective delivery. Even though some of the members had not internalized the clear objectives of the business, we managed to overcome this by conducting brief meetings whenever there was any difficulty among members as recommended by Mahadevan (2010) and we therefore achieved most of our objectives within the scheduled period of time. All my team members were determined and creative in coming up with well-organized working strategies that overcame various hurdles that they encountered during their task execution. In addition to that, they were committed to accomplish the team mission through transparent, interactive and productive discussions.


Appraisal of team management and problem solving skills

The team members were quite self-centred and sometimes only focused on their designated roles & responsibilities leaving other responsibilities that I considered as general tasks unattended. However, this was not a serious problem because the matter was resolved during the first two meetings. We had to have regular meetings in order to review what had been achieved and plan on the next step (McLaney, 2009). We also had a transport challenge as there was persistent lag when shipping the products from Saudi Arabia which resulted to delay in sales. The solution to this problem was to seek alternative means of transport e.g. by air or changing the shipping company used for convenience purposes (Doole & Lowe, 2008).

Evaluation of personal learning and discovery

The best thing that I acquired from running our business was the importance of time management. It helped me prioritized by having a list of things I needed to do first. When I planned my time, I would see the amount of work that needed to be done. It also helped knowing what to work on, when and how much time I have to finish the work which made me more focused. That focus on the work ensured more quality work out. Moreover, it was a good personal learning for me and for my colleagues as I delivered what I promised on time. Therefore, I realized that time is limited and so time management is important and without time management goals would be difficult to achieve. The most important experience was the opportunity to take part in real projects that it gave me the opportunity to experience how companies and corporations operate effectively alongside with understanding how to evaluate both quantitative and qualitative data and how to craft a strong business plan. It is also essential to mention that collective team activities are very important if the company wants to reach its goal. There are some tasks that cannot be done individually, but can be easily accomplished by working in a team. Therefore, they can learn the skills and capabilities of each other and advance their knowledge. This certainly can be beneficial in my professional as well as personal life.


Future plans

The major advantage of taking part in real project management is the professional versatility it allows (Peter, et al., 2012). I can now work in the public or private sector, from the smallest non-profit organization to the largest corporation. Having this in mind, I am going to advance my education and earn master in project management. This will increase my expertise therefore putting me in a position to effectively run even bigger firms that contain more complex management structures. By doing this it is evident that I will be able to add value not only to the companies but also to the economy of the country as a whole.



















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