Canadian launch of igo: Ultima Foods commits $70 million to create, develop, and market a new line of yogurts

Canadian launch of igo: Ultima Foods commits $70 million to create, develop, and market a new line of yogurts

an analysis of this situation, identify and evaluate a number of different courses of action and then recommend one of these strategic options, providing rationale/support for their proposal. A popular format for a case analysis is as follows:
Situation Analysis
Problem Definition/Identification
Development and Evaluation of Alternatives
Recommendation to Management